How to set up a webinar
A webinar or web seminar is a seminar offered via the web to a large audience. The key to creating and presenting a stellar seminar over the web is preparation. Here are our tips on how to set up a webinar:
Choose a topic
Think about what appeals to your audience. Depending on the kind of business you are in there are several kinds of seminar you can offer. You can use a webinar to create a new product, present on a topic such as ‘Good Parenting Tips’ if you are a counselor, or you can also create a webinar to partake in market research before you launch a new product or service. Choose a topic based on the target population and keep it relevant, crisp and interesting. If you are interested in bringing in a third-party expert you can collaborate with him/her to decide on the topic, medium and other details.
Find a Webinar provider
You will need to find a provider that suits your needs. There are many companies and organizations that conduct free webinars initial to gain visibility. Once they have a fan following, they begin to showcase more specialized topics through a more technologically savvy medium. This is when the organization may need to upgrade to a provider who will offer a more holistic experience at a fee. No matter what your needs, you will need to approach a few webinar providers before you choose one. You may want to ask your provider different questions such as:
- How do you deal with different time zones?
- What computer platforms do you use?
- How many participants can attend?
- What should the length of my webinar be?
For a recommendation, we have very good experience with Talk Fusion as a webinar provider as well as a web conferencing platform. They also offer other video products as video email for a great price.
Conduct a practice session
Get some participants at different location to run a session with you before the actual date. You will need to be ready to present as if it were the day of the actual webinar. This will help you and your participants figure out the usability quotient of the webinar platform.
Create the details and stick to the webinar schedule
You will need to send out information to people of your database, with details of the webinar, how to attend and what tools to use during the webinar. Be focused, send reminders before the date of the seminar and be ready to go 20 minutes ahead of time and end promptly.
Most web seminar platforms have the ability to save the web seminar for later use. You can link up this webinar to your website and allow more people to look into it at a price. Ask for feedback from your participants
Webinar Setup Summing-Up
Often Webinars use power point presentations along with VOIP services. Webinars are also available over video and telephone services. Web seminars are key marketing tools in the hands of B-to-B businesses. Using web seminars enhance lead generation, profits and visibility. Webinar platforms come in different sizes, quality and usability aspects and you should choose the right provider to win over your clients successfully.
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